Friday, July 6, 2012

Earnings of Ek Main aur Ekk Tu as of 19th February 2012 is 37.5 crores

Ek Main aur Ekk Tu had garnered a huge hype after its incessant promotions all around. The Dharma Production movie did decently after recovering from a slight low on Friday. It went on to gross Rs 5.25 crore on the initial day.

The film opened to an unexpected low opening, which surprised the trade pundits. Expected to do well prior to its release, the film did not manage to charm the audience in the initial few hours of its release. However, it picked up later during as the evening approached. This took the total collection of the day towards the 5 crore mark. Multiplex audience gave the film thumbs up and majority of the collections were in the multiplex areas only. Single screens failed to attract the audience. The collections were on a higher side in the city areas too. The appeal of the movie is largely urban oriented and the slight failure to attract rural audience is understandable.

The film is expected to do a total business of somewhere around 18 crores in its first weekend. As the film is romantic, the weekend is expected to be a huge one for the film. As the film is based on a romantic theme, Valentine’s Day is also expected to add to the overall collection. All in all, the film is expected to do fairly well.

After a bad first day it seems the positive reviews are finally doing the movie some good. Word of mouth and positive critic reviews led to risen occupancy on Saturday and the movie made a 7.18 crores. Sunday is expected to bring in another 9 plus crores for the movie. All in all it seems Ek Main Aur Ek Tu will survive at the box office till the next big release, i.e. Tere Naal Love Ho Gaya on the 23rd of February.

Updates:

The Sunday collections of Ek Main Ekk Tu were pretty good and rose steadily after a 7.18 crore Saturday box office. The today box office collection on sunday stood at 8.25 crores making the first weekend total of the movie a decent 21 crores.

The good news for the movie is its overseas collection. Consider UK and the movie made a whooping GBP 67,465 despite the turbulence in weather there. The North America states made an amazing $200,000 which even broke the record of Imran’s Delhi Belly. The Gulf Countries are also nowhere behind in the box office collections. Consider the figures of Thursday and Friday and you will know that the movie made a whooping $ 313, 779. The movie is proving to be the biggest grosser in the Gulf countries.

After doing a somewhat decent business in the last few days (thanks to the flop Ek Deewana Tha) Ek Main aur Ekk Tu made a stable 5 crores in its 2nd weekend. The 10 day total of the small budget film now stands at 37.5 crores. Not bad eh!


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